Martina Ferri Counselling

Martina Ferri Counselling supports people through overwhelm, self-doubt, and life’s challenges with a gentle, client-focused approach. Martina believes therapy is for everybody - a space where anyone can better understand themselves, untangle emotions, and reconnect with their inner self.

The brand identity was modernised and uplifted to feel welcoming, inclusive, and genuinely human. Built around the idea of coming together, the icon features two “i” characters representing client and therapist joining in a safe, supportive space and finding the right fit.

The visual identity balances calm, contemporary design with bold, slightly playful illustrations - expressive and engaging without feeling clinical, dull, or intimidating.

The result is a refreshed identity that feels open, modern, and reassuring from the very first interaction, positioning Martina Ferri Counselling as a place where everyone is welcome.